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Marketing Planning for SMEs

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Course Synopsis

An integral part of any business, large or small, is a marketing plan that sets out the business goals and objectives as well as the strategies and actions that will need to be implemented enroute to achieving them.

Good market planning can be a source of competitive advantage and helps you align marketing and sales resources most effectively behind your brand.

This course is intended to help you construct a comprehensive marketing plan for your business that reflects your goals and objectives and provide guidance and assistance in developing and implementing a successful marketing plan for your business.

Typical Course Outline

  • Marketing orientation
  • The elements of the marketing mix: 4Pā€™s
  • Adapt a plan to brand/market needs
  • Marketing audit
  • The tools of strategic marketing planning
  • Segmentation, targeting and positioning.
  • Competitive advantage analysis
  • Marketing research
  • Setting goals and objectives

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