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international Marketing and Globalisation

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Course Synopsis

Many businesses today have expanded and are continuing to expand in the global arena in search of higher profits and market share. Their success depends on a large extent on their ability to apply business concepts in foreign markets. Given this trend, there has been a big demand for people who are able to apply business principles in an international setting.

Typical Course Outline

  • Introduction to international marketing
  • Key challenges of conducting businesses in overseas markets.
  • The theory of comparative v/s competitive advantage
  • Strategic analysis of international marketing environment (macro factors and competitive forces)
  • Selection of foreign country/market to enter
  • Choice of market entry modes.
  • Marketing mix in international markets
  • international product management
  • pricing for international markets
  • international marketing communications
  • international distribution and logistics

Next Available Course None

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