Many people, even senior managers, are frightened by finance. It is often seen as a boring, accountants-only exercise, spoken in a language few fully understand. Finance is one of the most integral components of any business. It is therefore imperative that all those with management responsibility, have a stronger working knowledge of accounting practices, economic principles, and the basic techniques of financial analysis.
Strategic Financial Analysis breaks down the jargon, bringing the subject to life. It helps you to identify problems early and take remedial action to maintain a profitable and sustainable business.