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Strategic Management Today

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Course Synopsis

Strategic management is the art of selecting appropriate strategies and determining policies and procedures to be followed with a view to achieving the pre-selected objectives. How can strategic vision be turned into reality in a complex, ever-changing world? This course will help you differentiate mission, strategy, vision and objectives. It will also take you through strategic planning, implementation and evaluation and highlight ways to maintain the edge and also manage change.

Typical Course Outline

  • What is strategy?
  • Differentiating mission, vision, strategy and objectives
  • Creating a vision and a mission
  • The need for a shared strategic vision
  • Setting objectives
  • The strategic planning process
  • Understanding the importance of competitive advantage
  • The components of a strategic plan
  • Strategy is not static
  • Dealing with changed circumstances
  • Implementing strategy
  • Resource Allocation
  • Establishing support systems and mechanisms
  • Leadership
  • Implications for corporate culture
  • Managing Human Resource Issues
  • Communication
  • Performance Management
  • Evaluating Strategy
  • Maintaining the Edge
  • Next Available Course None

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