All too often, businesses believe it is their product alone that will generate sales, neglecting the all-important sales skills. To be able to purchase any product or service, there must be sales interaction at some point. Why make the sales experience difficult or uncomfortable for customers, when they can simply choose your competitor?
An organisation’s ability to sell is crucial, but the sale is only the start of the relationship. Businesses must not only attract the right customers, but form working relationships with them to ensure they return.
These programmes focus on how to attract the right customers to your product or service, quality customer service, the fundamentals of marketing, satisfying market demand, and how to retain and effectively communicate with customers.